Google Ads

Google Ads management that begins by checking whether the conversions being optimised toward are real, because an account aimed at a broken tracking event will spend confidently on nothing. Then campaign structure by intent, a negative keyword list that actually gets maintained, and a fixed fee rather than a percentage of your spend, so recommending a budget cut costs us nothing.

Most underperforming Google Ads accounts are not underperforming because of bids. They are paying for searches that were never going to buy: research queries, job seekers, competitor names, people looking for a free version of what you sell.

The fix is structural. Campaigns split by intent rather than by product category, a negative keyword list that actually gets maintained, and match types chosen deliberately instead of left on broad because it spends faster.

Underneath all of it sits conversion tracking. An account optimising toward a conversion event that fires on every page load will confidently spend your money on nothing. We verify tracking before touching a single bid, because every decision after that depends on it.

Lower cost per enquiry
Negative keyword discipline
Conversion tracking that is correct

(Included)

06 items

Account structure

Campaigns organised by search intent and margin, so budget can be moved toward the queries that pay rather than the ones that click.

Conversion tracking audit

Verification that the events being optimised toward are real, deduplicated, and worth the value assigned to them.

Negative keyword discipline

A search term review on a fixed schedule, with negatives added at the right level rather than dumped into one shared list.

Ad copy and extensions

Responsive search ads written per ad group, with sitelinks, callouts and structured snippets that match what the ad promised.

Landing page alignment

The page an ad points at is part of the ad. Where the mismatch is costing you Quality Score, we say so and fix it.

Weekly spend visibility

What was spent, what it returned, and what changed. Short enough that you will actually read it.

(How it runs)

01Verify what is being counted
Tracking first. If conversions are miscounted, every optimisation after that compounds the error rather than correcting it.
02Rebuild the structure
Campaigns regrouped by intent and margin. Budget stops being split evenly across things that are not equally valuable.
03Cut the waste
Search term audit, negatives applied, and the queries that never convert stop being paid for.
04Scale what works
Once cost per enquiry is stable and understood, budget moves toward the campaigns that hold it at volume.

(Is this the right thing to buy)

Who it suits: Businesses with existing demand and margin to pay for it. Google Ads works when people are already searching for what you sell and you can afford to pay for the click. It is also the fastest way to test whether a message works, because you find out in days rather than in the months organic search takes.
When it is the wrong call: If your margin per sale is thin and your competitors are bidding hard, paid search can be structurally unprofitable no matter how well it is run. We work that out before you spend. It is also wrong when the site cannot convert: buying traffic to a page that loses people is paying to demonstrate a problem you already have.
What it costs: A fixed monthly management fee, quoted against account size and campaign count, with your ad spend paid directly to Google rather than through us. We do not charge a percentage of spend, because that pays us more when you spend more and makes recommending a budget cut expensive for us. There is usually a one-off setup or rebuild fee in the first month, which is where most of the work actually sits.

(Questions we get asked)

What budget do we need to start?

Enough to gather data in a reasonable time, which depends entirely on your cost per click. In a market where clicks cost thirty rupees, a small budget learns quickly. In one where they cost three hundred, the same budget takes months to say anything reliable. We work the number backwards from your cost per click before quoting.

Should we use Performance Max?

Sometimes. It works when you have strong conversion data and a clean product feed, because it needs signal to optimise against. Starting there with neither is how accounts spend heavily with no explanation of where it went. We usually establish Search first, then expand.

Do you charge a percentage of ad spend?

No. Percentage-of-spend pricing pays the agency more when you spend more, which is a bad incentive to hand someone managing your budget. We quote a fixed monthly fee against a defined scope, so recommending a spend cut costs us nothing.

What is included in Google Ads