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SYNCAI

Creative

The work that is made, not built.

/work is what we engineered. This is what we shot, cut, graded and posted — and the brands it was made for.

Edits
04
Reels
06
Posts
06
Brands
13

Sections

01Video editingDrag the divider and the raw frame slides over the delivered one. Then the reels, playing in a phone.02Social mediaPosters, carousels and launch creative, designed for the surface each one lands on — and what they reached.03BrandsThe companies we make it for, and the ventures we run ourselves, under separate headings. Not a wall of grey logos.
Everyone we have made this for

One team holds the camera and the calendar.

The usual arrangement is a videographer, an editor and a social manager who have never met, and the cost of that shows up as footage nobody can use: shot landscape for a vertical placement, graded for a screen nobody watches it on, delivered a fortnight after the moment it was made for. Every one of those is a coordination failure rather than a craft failure.

Here the person cutting it knows what it is for, because they were in the room when it was planned. That is the entire argument, and it is why this sits beside the services list rather than being sold as a separate studio. The build work is on work.

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